Jen Rottenberg, Head of Partnerships, Athleta

It’s safe to say that we’ve arrived at something of an inflection point for women’s sports. NWSL games are selling out. The WNBA just turned 25. US women’s soccer recently secured pay equity with the men. The KC Current are building the first women’s soccer-specific venue. And on and on.

Women’s sports are generating more attention (and more revenue) than ever before.

And no brand is perhaps better positioned to take advantage of this momentum that women’s sportswear brand Athleta.

In this episode, we connect with Jen Rottenberg, Athleta’s Head of Partnerships, to discuss the brand’s approach to sports marketing.

We dive into their partnerships with Simone Biles and Alison Felix and what makes them so impactful, why partnership depth is better than breadth, and what she’s looking for in new opportunities.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

FOLLOW US

Here's where you can find us:

• LinkedIn: adc-partners
• Instagram: adc_partners_podcast
• Threads: adc_partners_podcast
• Youtube: @adcpartners
• Homepage: adcpartners.com/podcast

Mentioned in this episode:

SponsorCX

SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.

SponsorCX