Episode 6
Phil Grieco, Sr Director of Brand Strategy, Monster Energy
Phil Grieco, Senior Director of Brand Strategy for Monster Beverage, has a uniquely valuable perspective in sports marketing, because he’s seen the industry play out from all possible angles. He’s worked for properties like the NBA, agencies like Wasserman, and for brands like M/M Mars, GoPro, and (now) Monster Beverage.
As you can imagine, with a background like that, our conversation covers a lot of ground. We discuss Monster’s incredible growth and the role sports played in it, the advantage challenger brands have over their legacy counterparts, the role that data plays in a company that’s accustomed to making gut decisions, and so much more.
ABOUT THIS PODCAST
The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
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Mentioned in this episode:
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