Episode 47
Travis Apple: Chief Revenue Officer, Logitix
From the outside looking in, working in sports can seem a little glamourous, I suppose. You know what I mean. Multi-billion dollar media rights deals. Major events located in sparkling new stadiums in global capitals around the world. New companies focused on delivering sports in totally different ways mushrooming up all over the place. Yeah, seems pretty sexy.
But the success of everything I just described rests on the back of the two things that are absolutely indispensable in sports business: the humble event ticket and the ability to sell that humble event ticket.
And few people know more about the importance of those t
wo things than my guest in this episode, Travis Apple, the Chief Revenue Officer of digital ticketing platform Logitix.
Travis has spent his working life honing the craft of ticket sales for teams in the NBA, MLB, NHL and more. Now with Logitix, he’s taking that knowledge and combining it with new tools that make sure teams are getting the absolute most revenue from their ticketing programs.
In our conversation, Travis talks about his career arc, and drops some legendary industry names that have mentored him along the way. He touches on the transition from working FOR sports to working WITH sports at Logitix, and how that company is altering the ticketing market. He also takes time to drop more essential sales wisdom than any 35 minute podcast should have.
ABOUT THIS PODCAST
The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports.
Website: adcpartners.com/podcast
Instagram: adc_partners_podcast
Threads: adc_partners_podcast
Youtube: @adcpartners
YOUR HOST
Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.
Mentioned in this episode:
SponsorCX
SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.
