Brian Mirakian: Senior Principal, Populous

Do me a favor: close your eyes and picture the most famous sports and entertainment venues that have been built over, say, the last 40 years. I bet some of the places that come to mind are stadiums like Camden Yards in Baltimore, Oracle Park in SF, Tottenham Hot Spur Stadium in London or even the Sphere in Las Vegas.

One thing they all have in common? They were all designed by Populous, the most legendary sports and entertainment architecture firm in the world.

Populous is celebrating it’s 40th anniversary, and my guest, Populous Sr Principal Brian Mirakian, is celebrating his 20th year with the iconic firm.

In our wide ranging conversation, Brian and I talk about the evolution of stadium design, and how it changes to address the wants and needs of the modern fan. We also talk about the importance of physical spaces in an increasingly virtual world, balancing design for different types of fans, and the rise of eSports specific design. The Kansas City resident also has thoughts on how much credit Taylor Swift should get for the Chiefs’ latest NFL playoff run.

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The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

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Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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