Brianna Salvatore Dueck: Head of Strategy, 17 Sport

Let’s get one thing out of the way, right off the bat: sports and “purpose” have always been intertwined. For all the moaning from the “shut up and dribble” crowd, athletes and sports have ALWAYS provided a platform to shine a light on the issues of the day.

Think about it. Jesse Owens and the 1936 Olympics. Jackie Robinson joining the Dodgers. Tommie Smith and John Carlos raising their fists in Mexico City. Billie Jean King’s match with Bobby Riggs. Yes, of course, these were sporting events. But in the end, they were So. Much More. And the images and memories of those events are indelible because of it.

That intersection of sports and purpose is where this episode’s guest Brianna Salvatore Dueck lives. As Head of Strategy for 17 Sport, she’s helping brands and sports properties realize the true potential of their partnerships by ensuring that “purpose” is front and center.

In this episode, Brianna and I talk about her work at 17 Sport, and the path she took to get there. We touch on what goes into crafting effective, purpose driven campaigns, why they’re no longer a luxury, and even how they can be measured. The former D1 hoops player even shares her go to shot for beating her 6’ 8” husband in HORSE.

Mentioned in this episode:

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